Kelly Bosetti Primeau on homebuilder marketing, AI and sales

Head-to-Head by New Homes Solutions

Stand Out, Sell More! A Conversation with Kelly Primeau

Host: Kimberly Mackey · November 2025

Kelly explains why builders need a clear identity to win sales. A catchy tagline and pretty photos are not enough. Buyers choose the builder whose story they understand and trust.

The Home Builder Digital Marketing Podcast

Episode 284: Home Builder Marketing That Stands Out

Hosts: Greg Bray and Kevin Weitzel · September 2025

Kelly shares how home builders can sell more homes with campaigns that set them apart from every other builder in the market, from research and positioning to the creative itself.

Builder Straight Talk

What Builders Get Wrong about Marketing

Host: Michael Krisa

Many builders forgot how to market during the boom years, and now they are relearning the basics. Kelly explains why research comes before any campaign and how a real brand story sets a builder apart.

Fabulous with Fabio

When Digital Marketing Actually Works

Host: Fabio Marques

Kelly talks about cutting through marketing noise with a straightforward plan tied to measurable results, and how CEA turns big ideas into outcomes that beat the goal.

Uncut With Andi Diamond

Episode 5: Mastering Marketing and Unlocking AI

Host: Andi Diamond · May 2024

Kelly covers social, email and text marketing, and how AI helps a small team do the work of a much bigger one without losing the human touch.

Author

Future Proof Residential Marketing: Stand Out, Sell More, and Scale Your Business

A playbook for builders, developers and real estate professionals on brand, digital marketing, AI and lead generation. Kelly walks through every chapter in a free video series below.

Contributing author

The Business Playbook: From Start to Scale

A collection of chapters from women business owners on branding, finance, leadership, social media and growth. Kelly wrote the chapter on marketing.